An education initiative from the U.S. Farmers and Ranchers Alliance and Discovery Education offers lessons, digital explorations, and 360 videos (videos made with a camera that records in every direction at the same time, allowing viewers to explore a scene in 360 degrees) for high school students that focus on critical issues impacting the agriculture industry. The lessons support the Next Generation Science Standards and explore sustainability, the new science behind farming, and entrepreneurship. Digital explorations, such as Your Shopping Experience, introduce students to the meaning behind food labels as they click through items at a virtual grocery store and learn about terms like genetically modified crops, grass-fed proteins, and USDA Organic certification. The 360 Videos provide glimpses of new developments in agriculture, including automatic feeders, robotic milkers, seed technologies, and Smart Farms.